Phone Number of
Fiorucci is
+39 335 760 453 .
Fiorucci is an Italian fashion label known for its playful and vibrant aesthetic, its role in popularizing global trends, and its connection to the disco era. Founded by Elio Fiorucci in 1967, the brand is recognized for introducing styles like thongs and Afghan coats to a wider audience and for creating the designer jean market with the invention of stretch jeans.
Here's a more detailed look at what Fiorucci is about:
Early Days and Global Influence:
Fiorucci emerged in the late 1960s, inspired by the youth culture of the swinging 60s and the London and New York scenes. The brand quickly became a global trendsetter, introducing styles like thongs from Brazil and Afghan coats to a wider audience.
The "Daytime Studio 54":
Fiorucci's stores, particularly the New York location, became cultural hubs, attracting artists, designers, and celebrities. It was a place where people could connect, discover new trends, and express themselves.
Jeans and Beyond:
Fiorucci is credited with popularizing the designer jean market by introducing stretch jeans. The brand also expanded into various other areas, including children's wear with Fioruccino and collaborations like the one with Alfa Romeo to "dress" the Giulietta car.
Enduring Legacy:
While the brand experienced a period of decline, it has seen a resurgence in recent years, with Creative Director Francesca Murri ushering in a new era while still honoring the brand's playful and hedonistic spirit. Fiorucci continues to be associated with its iconic angel logo and its celebration of youth culture and vibrant style.
Founding and Establishment
Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967. The first shop opened in Milan, showcasing styles from London and the US. Fiorucci became known for introducing global trends to new markets and popularizing items like thongs and designer jeans.
Here's a more detailed look at the brand's founding and establishment:
1967:
Elio Fiorucci established the brand in Milan, Italy, opening his first store on Galleria Passarella.
Early focus:
The initial store featured items from London's Carnaby Street and American classics, like t-shirts and jeans.
Global expansion:
Fiorucci quickly gained popularity, opening stores in London (1975), New York (1976), and Paris.
Trendsetter:
The brand was known for introducing underground trends like thongs and leopard-skin prints, and for creating the designer jean market.
Iconic image:
Fiorucci's marketing often featured provocative and playful imagery, including its cherub logo inspired by Raphael's artwork.
Key moment:
The brand became a major player in the fashion scene, particularly during the disco era, with its New York store becoming a hub for artists and trendsetters.
Popularity
Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967, known for its innovative and often provocative designs that resonated with a youthful, trendsetting audience. The brand achieved significant popularity in the late 1970s and 1980s, particularly in New York, where its store became a hub for the "daytime Studio 54" scene, attracting celebrities and fashion icons. Fiorucci's impact extended to popularizing underground trends, pioneering the designer jean market with stretch denim, and creating iconic advertising campaigns.
Key aspects of Fiorucci's popularity:
Trendsetting:
Fiorucci introduced many trends to the mass market, including thongs, Afghan coats, and leopard prints, often sourced from global travels.
"Daytime Studio 54":
The New York store became a cultural phenomenon, attracting a diverse and influential clientele, including artists, musicians, and fashion enthusiasts.
Iconic Advertising:
Fiorucci's advertising campaigns, often featuring provocative imagery like a woman's buttocks in tight denim, became instantly recognizable and contributed to the brand's notoriety.
Design Innovations:
The brand is credited with popularizing stretch jeans and creating a designer jean market, making fashionable denim more accessible.
Multifaceted Approach:
Fiorucci wasn't just a clothing retailer; it was a lifestyle destination, offering a unique atmosphere with music, food, and a sense of fun and transgression.
Global Expansion:
Fiorucci expanded rapidly, with stores in Milan, New York, Los Angeles, London, and Paris, solidifying its international presence.
Accessibility:
Despite its trendsetting and glamorous image, Fiorucci aimed to make its fashion accessible to a wide range of consumers, appealing to both celebrities and everyday shoppers.
Fiorucci Address
The address of Fiorucci is Milan, Italy.
Fiorucci Email Address
The email address of Fiorucci is
press@fiorucci.com.
Fiorucci Website
The Website of Fiorucci is
www.fiorucci.com.
Fiorucci contact person
The contact person of Fiorucci is Support Team.
Fiorucci Customer Support Service Phone Number
The customer support phone number of Fiorucci is
+39 335 760 453 (Click phone number to call).
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