Phone Number of
Flower Knows is
+86 456 746 9456 .
Flower Knows is a cosmetics brand known for its whimsical, fairytale-inspired designs and products, often featuring dreamlike elements and popular culture influences. Founded in 2016, the brand focuses on research and development for beauty, offering a range of products including eyeshadows, lip gloss, blush, and lipstick. Flower Knows, a Chinese brand, has gained popularity for its ornate and charming aesthetic, appealing to Generation Z beauty lovers.
Here's a more detailed look at Flower Knows:
Design and Aesthetic:
Flower Knows designs are inspired by fashion culture, fairy tales, and dreamlike elements from various cultures, such as unicorns and teddy bears.
Target Audience:
The brand is particularly popular with Generation Z, who appreciate its whimsical and ornate products.
Global Expansion:
Flower Knows has expanded internationally, including entering the US market through retailers like Urban Outfitters.
Product Range:
Flower Knows offers a variety of cosmetics, including eyeshadows, lip gloss, blush, and lipstick.
Founding and History:
The brand was founded in 2016 by Yang Zifeng and Zhou Tiancheng, also known as the cosplay duo Baozi and Hana, in Zhejiang, China, with a focus on fairytale makeup and dreamy themes.
Popularity
Flower Knows is a popular Chinese cosmetics brand that has gained international recognition, particularly among young people. The brand's success is attributed to its unique design aesthetic, focus on personalization, and effective international expansion strategy. Flower Knows' products, often inspired by fairy tales and rococo art, appeal to consumers who seek beauty that goes beyond the surface.
Here's a more detailed look at Flower Knows' popularity:
1. Unique Aesthic and Design:
Flower Knows' products are known for their whimsical and dreamy packaging, often featuring fairy tale-inspired designs.
The brand's Crystal Unicorn Series and Strawberry Rococo Series are particularly popular, transporting users to a world of enchantment.
This aesthetic appeals to a wide audience, particularly young people, who appreciate the brand's focus on creativity and personalization.
2. Focus on Personalization and Customization:
Flower Knows has invested in improving customization, offering exclusive products and personalized packaging.
This allows consumers to feel that their beauty choices are unique and tailored to their individual preferences.
3. International Expansion:
Flower Knows has successfully expanded its reach to various markets, including Australia, Canada, Japan, and many others.
The company sees international expansion as a "major focus," with significant growth, especially in South East Asia.
This strategy is supported by the brand's growing popularity and its ability to connect with diverse cultural preferences.
4. Marketing and Community Building:
Flower Knows utilizes platforms like TikTok to connect with its audience and build a vibrant community.
This approach helps the brand foster innovation and diverse fashion choices, further enhancing its appeal.
Current Position
Flower Knows, a Chinese beauty brand, is experiencing a period of significant international expansion, with a particular focus on the US market. The brand has gained popularity, especially among Gen Z consumers, and is seeking to broaden its reach through strategies like partnering with retailers like Urban Outfitters. They are also utilizing social media platforms like TikTok to engage with a global audience, according to a LinkedIn post from Flower Knows Cosmetics. In addition to the US, Flower Knows has also been active in Japan with pop-up stores, as seen on Instagram.
Here's a more detailed look at their current position:
International Expansion:
Flower Knows is actively seeking international markets, with the US being a key focus.
US Retail Debut:
They recently launched in the US through Urban Outfitters, indicating a strategic move to expand their retail presence, according to a LinkedIn post from Flower Knows Cosmetics.
Social Media Marketing:
They are leveraging platforms like TikTok to build brand awareness and engage with global consumers.
Pop-up Stores:
They have been hosting pop-up stores in locations like Tokyo, Japan, to create offline experiences for consumers, as seen on Instagram.
Targeting Gen Z:
Their brand identity and story resonate well with young consumers, particularly Gen Z, who are increasingly embracing C-beauty brands like Flower Knows.
Unique Story and Identity:
The brand's unique storytelling and focus on fairytales and timeless arts play a significant role in attracting customers.
Flower Knows Address
The address of Flower Knows is 65, Kejiyuan Road, Qiantang New District No. 609, 6th Floor, Hangzhou, 310018 Zhejiang, China.
Flower Knows Email Address
The email address of Flower Knows is
support@flowerknows.co.
Flower Knows Website
The Website of Flower Knows is
flowerknows.co.
Flower Knows contact person
The contact person of Flower Knows is Support Team.
Flower Knows Customer Support Service Phone Number
The customer support phone number of Flower Knows is
+86 456 746 9456 (Click phone number to call).
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official address, email address and
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helpline) of
Flower Knows Service Center and
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