Phone Number of
INTO YOU is
+86 22 77618852 .
INTO YOU is a Chinese beauty brand focused on fashion and innovation, particularly in lip products. They are known for their "lip mud" concept and aim to create unique, self-made makeup looks for young women, emphasizing individuality and breaking traditional beauty standards. They also collaborate with other brands and are known for their cruelty-free products.
Key aspects of the INTO YOU brand:
Innovation and Fashion:
INTO YOU is dedicated to exploring new textures, colors, and product concepts, aiming to be a leader in the beauty fashion industry.
Lip Products:
They are particularly known for their "lip mud" (a soft, matte lip product), which they pioneered in the Chinese market.
Self-Expression and Empowerment:
The brand encourages women to embrace their individuality and experiment with makeup to create unique looks.
Collaboration:
INTO YOU collaborates with other brands, expanding their product offerings and exploring new creative avenues.
Cruelty-Free:
INTO YOU products are 100% cruelty-free.
Founding and Establishment
INTO YOU, a Chinese beauty brand, was founded in late 2019. The brand is known for its innovative lip products, particularly "lip mud," and its focus on staying trendy and relevant in the beauty market. INTO YOU's founding team, led by Wen Chong, identified a gap in the Chinese beauty market for innovative and trendy lip products.
Key Aspects of INTO YOU's Founding and Establishment:
Founding Date: Late 2019.
Founding Team: Led by Wen Chong, who previously worked for Alibaba.
Initial Focus: Innovative lip products, specifically "lip mud," and staying on-trend.
Target Market: China, with potential expansion into Japan and Korea.
Online Presence: The brand's online shop on Tmall opened in mid-May 2020.
Partnerships: Strong partnerships with Taobao retailers.
Innovation: INTO YOU aims to innovate makeup categories and products, pushing boundaries in the beauty industry.
Funding: The brand has secured seed funding and has a strong presence in China's e-commerce landscape.
Popularity
Into You Lip Mud Review & SwatchesINTO YOU is a popular Chinese cosmetic brand known for its innovative products, particularly the "lip mud" texture, which gained significant traction in China. The brand's popularity is attributed to its focus on young consumers, its trendy product offerings, and its strong online presence.
Key factors contributing to INTO YOU's popularity:
Lip Mud Innovation:
INTO YOU is credited with creating the "lip mud" texture in 2020, which quickly became a beauty obsession in China, leading to a massive increase in sales.
Target Audience:
The brand caters to young, fashion-conscious consumers, aligning with the trends of chasing fashion and expressing individuality.
Strong Online Presence:
INTO YOU has a significant online presence on platforms like Tmall, attracting a large following and collaborating with many Taobao retailers.
Trendy Product Offerings:
Beyond lip mud, INTO YOU continuously innovates and releases trendy products, keeping up with the latest beauty fashion trends.
Focus on Innovation:
The brand's commitment to continuous innovation and breaking away from traditional beauty products has helped it stand out in the market.
Current Position
INTO YOU is a Chinese beauty brand, particularly known for its "Lip Mud" and other lip products. The brand was established in 2019 and has seen rapid growth, especially on e-commerce platforms like Tmall and Taobao. They have also expanded to other markets like Japan, Korea, and are aiming for Europe, the US, and Southeast Asia.
Here's a more detailed look at their current position:
Key Aspects:
Focus on Lip Products:
INTO YOU is heavily associated with its "Lip Mud" products, which are known for their lightweight, matte finish and multi-purpose use (lips, cheeks, eyes).
Rapid E-commerce Growth:
They have successfully leveraged e-commerce platforms to gain popularity and attract a large following.
International Expansion:
INTO YOU is actively expanding its reach beyond China, with a focus on international markets.
Emphasis on Innovation and Fashion:
The brand positions itself as a cutting-edge fashion beauty brand, aiming to innovate and disrupt the beauty market.
Social Media Presence:
INTO YOU actively uses social media (like Facebook) to connect with their target audience.
Cruelty-Free:
INTO YOU is committed to being cruelty-free.
Funding and Investment:
The brand has secured funding rounds, indicating investor confidence in its growth potential.
INTO YOU Address
The address of INTO YOU is 529 Xiaonan Road, Fengxian District, Shanghai, China.
INTO YOU Email Address
The email address of INTO YOU is
support@intoyoucosmetics.com.
INTO YOU Website
The Website of INTO YOU is
www.intoyoucosmetics.com.
INTO YOU contact person
The contact person of INTO YOU is Support Team.
INTO YOU Customer Support Service Phone Number
The customer support phone number of INTO YOU is
+86 22 77618852 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
INTO YOU Service Center and
INTO YOU customer service phone number is given below. The
helpline of INTO YOU customer service phone number may or may not be
toll free.
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